What is word of mouth advertising and why do you need it?
According to a recent Forbes article, “word of mouth advertising has always been a powerful way to influence business results.” In the article, written by Kimberly Whitler, a very effective question was posed which stated: “If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you instead choose to ignore it or leave it to chance?” This is a very true statement and to understand how powerful word of mouth marketing is, it helps to look at the concept in more detail.
What is word of mouth advertising?
Put simply, word of mouth advertising refers to the practice of customers sharing information about your business to others in the form of a recommendation. This usually comes after having a positive experience with your product or service. When the information is shared with friends or family, this can be a truly powerful way to increase business. In addition, it also helps to boost brand recognition as people start to learn more about the brand and it becomes familiar to them, which increases trust.
At LegitWorkOnlineForReal.com we take a look at all things related to online business including marketing methods such as WOM advertising. We are committed to finding what works for our readers and investigating the latest business opportunities as well as time tested techniques. Read on to learn more about word of mouth advertising to see if it may be a fit for your business.
Who started Word of Mouth Advertising?
Word of mouth advertising was originally started by George Silverman. Mr. Siverman was a psychologist who created what is known as “teleconferenced peer influence groups.” The purpose of these groups was to help physicians to engage in dialogue regarding new pharmaceutical products. This took place in the 1970s and is when word of mouth advertising truly became more mainstream.
How does “Word of Mouth” advertising work?
Word of mouth advertising is very helpful for any business that would like to increase sales while strengthening its brand image. By implementing this advertising technique, a company will be better able to reach their customer base in a more effective way
Some of the ways to use WOM advertising include:
Sharing customer testimonials – Customer testimonials are one of the most effective ways to use word of mouth advertising. This can be done on any platform including on a website, sales page, or even in an email giveaway.
Product ratings and reviews – Having a review written by a product user whether sponsored or organic is another hugely powerful way to generate consumer trust in a product before it is even used.
Set up a referral system – With a referral system, a referring person can gain an incentive when they share your products or services with someone who in turn shares it with someone else. Referral systems have worked for businesses for many years and is a great risk free option.
Affiliate marketing – Affiliate marketing is a type of referral system that can be incorporated into a business marketing plan for very effective results.
Influencer marketing – in recent times, businesses have recognized the power that social media influencers have to impact consumer actions. For this reason, influencer marketing has become one of the most popular word of mouth advertising methods to date.
Pros of Word of Mouth Advertising
- Powerfully effective marketing method
- Proven technique that has been scientifically studied
- Low to no-cost and no-risk advertising method
Cons of Word of Mouth Advertising
- Can be slow going and take a long time to work
- Results are not 100% guaranteed
- There is a limit to how many testimonials a business has
What are people saying about word of mouth advertising?
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn, Motivational Speaker
“In sales, a referral is a key to the door of resistance.” – Bo Bennett, Author of Year To Success
Does WOM Advertising Really Work?
Word of mouth advertising definitely works and is one of the singular driving forces for rapid growth in many different types of businesses. Whether a startup or an established business, almost every type of business in every industry can benefit from the positive results word of mouth advertising provides.
Thank you for reading our review concerning word of mouth advertising. We are dedicated to providing you with the best information for work online opportunities and we are always looking for new ways to help you succeed online. If you have a different opinion or experience with this marketing method, we would love to hear about it. Please leave your questions or comments below and check back with us for more information on online business opportunities and techniques.
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