Why Your Website Isn’t Converting into Sales:
Maintaining a high level of traffic on your website is exciting, but if that increase in traffic doesn’t turn into sale conversion – it seems pointless. There can be numerous reasons why your website isn’t converting into sales. Discovering how to create and/or construct a sale converting website takes time, but to narrow a few possibilities down for you, I created the top 10 reasons your website isn’t converting into sales.
1.) Wrong Targeted Audience
Identifying your target audience is the #1 thing you should do when creating and formatting your website. If you created your website with the intentions of catering to anyone that clicked on your website – you did it all wrong. Aiming to attract everyone’s attention causes you to lose sight of formatting your website for those that are actually interested in your product/service; this isolates your actual target audience. Triple check that your website mainly focuses on your target audience so that they are more inclined to feel that your product/service is for them.
If your website lacks smooth usability, your website visitors are more inclined to click away from your website. They may be unable to tell how to get to the part of your site that allows them to purchase your product or service. Ensuring that your website offers smooth usability, ensures that your visitors can become customers and increase your sale conversion.
3.) Not Mobile Friendly
Maintaining a mobile friendly site aligns with usability. If your website visitors can use your site on their PCs and laptops, but not on their phones – you’re missing out on a large portion of sales. EVERYONE uses their cell phones, which means having a mobile friendly site is essential for your website to convert into sales.
4.) Required Account
Nearly all retail websites require an account to be created before completing a purchase – this allows retail stores to receive access to their customers personal information so that they can reach out to them beyond their purchase. It’s a great sales technique, but unfortunately cannot always apply to websites that are not in the popular retail realm.
Forcing your website visitors to create an account, prior to purchasing your product or service, can alienate them. It takes time to fill out information for an account and frankly, everyone isn’t willing to share that much information with websites they aren’t too familiar with. After the first purchase of a customer, encourage them to create an account by offering incentives for those that do. But for the first purchase, don’t lose out on a sale because you’re shoving a required account down their throats.
The organization of your website is extremely important. Similarly to usability, you want visitors to easily click through your website. If your website is cluttered, it will be nearly impossible for anyone to scroll through your site. If people are struggling to stroll through your site, not only will they be unable to find the correct place to purchase your product or service, but they will also be more inclined to leave your site.
6.) Lack of Special Offers
FREE – a word that automatically gets people excited and willing to find out more. Lacking special offers, like free advice or certain percentages off for first time buyers, can negatively influence someone’s likelihood of purchasing your product or service. You’re more likely to convert a sale if you offer something to your potential customers.
Everyone wants to feel as though they’re getting a deal. After receiving a deal and trying your product or service, people are more inclined to purchase your product full price. They want a chance to see the value in your product/service, prior to dropping a certain amount of money for it. It’s all about trust, so make sure you’re offering a discount or free resources for first time customers – and don’t forget about your long-term customers; reward them for their loyalty!
7.) Slow Website Speed
It’s the little things, like slow website speed, that cause your website visitors to click away before having the chance to explore your site. You could be offering the absolute best products on Earth, but if your website speed is poor, so will your website’s ability to convert into sales.
8.) Missing Converting Opportunities
Sometimes your website doesn’t convert into sales because you’re missing converting opportunities on your site – literally. It’s important to double check your website for an area that specifically shows where a potential customer can make and complete a purchase. If you have a Contact Us Page and that is seemingly the only way to gather more information for your website visitors – you’re causing yourself to miss out on sales. Ensure that there is an obvious area for checkout.
9.) Low Traffic
If you have been struggling with bringing attention to your website, it makes sense that your website isn’t converting into sales. If this is the main reason why your website isn’t converting into sales, it’s time to take a step back and reevaluate your website. You can take a few of these tips and apply them to constructing a better website, but it may be time to review your Search Engine Optimization to ensure you’re receiving the appropriate attention towards your site in general.
10.) Lack Of Attention
No one wants to get involved with someone that is egocentric, nor do potential customers with egocentric websites. If your website focuses solely on yourself or your product, without offering attention to your website visitors, people will pass on what you’re offering them. The reality is that we are needy people, we need attention. Without attention, we go elsewhere to find a product, person, or place that offers it. Make sure your website is based on and catering to your customers.
It may take time, resources, and finances to create a website that returns a large conversion rate.
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Do you have something to say about your experience with converting sales on your website? Maybe something to add about your success or failures with these conversions? If you do, please take the time and leave your comment at the bottom. I would love to hear it! Thanks for reading my post, and good luck with your success!
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